Digital Marketing In 2021 And beyond
The digital marketing landscape may always be in a state of constant
flux with technology changing all the time, but the one thing that
never changes is the need for leads to fill company’s sales funnels.
And a lot of these leads come from digital marketing efforts.
Many companies find themselves trying to do it all, but when it comes
to filling the sales pipeline it might be most beneficial to place the
process of collecting leads through digital efforts in the hands of
the most capable. If that’s in-house, great! However, the complex
world of digital marketing is often more cost effective to partner
with a third-party expert.
Focus on what your business does best.
When launching a business, it’s critical to do what you are good at;
sticking with your core competency is an absolute must. So, before
deciding whether to partner with the experts you need to understand
your company and its capabilities.
If you’re fantastic at creating a product, but not so good at taking
it to market, then that should be your main focus and you should let
the experts handle creating the demand to drive sales.
A lot of companies have limited resources in the way of marketing,
with interns or a very small team responsible for driving all channels
including email, paid search, search engine optimization (SEO),
content creation, social media presence, etc. While most of these
channels are relatively easy to setup, not everyone understand how to
drive results or there are simply too many to manage efficiently and
effectively for a small team.
Marketing is not cheap and is often one of the first budgets to get
cut when costs need to decrease. The general rule of thumb suggests
between 6-20 percent of total revenue for most businesses’ marketing
budget. This includes all paid advertisements, all of the necessary
tools, and the salaries of the staff members if you choose to keep
your efforts in-house.
Inbound marketing is all about creating new leads for your business.
If you opt for in-house, full-time digital marketing staff, it’s going
to entail a significant investment of both time and money.
Financial concerns aside, the digital marketing industry is changing
all the time. Frankly, the task of planning and carrying out your
marketing efforts may be so time-consuming that it makes it
near-impossible to stay up to date with every new strategy and trend
that comes along.
Third-party partners dedicate their entire business to making sure
they are aware of the latest trends in digital marketing, so the
burden of doing so does not fall to their client. They are often
flexible and have the ability to pivot based on new technology or the
latest best practice.
Perhaps you’re not ready to relinquish complete control of your
digital marketing efforts. There is always the option of taking a
blended approach and only partnering with the experts for tasks you
feel the least comfortable managing like SEO which can be rather
complex.
They will be able to help you in the planning stage to help you best
utilize your budget to help you avoid gaps and keep new leads coming
into your sales funnel.
Daven Michaels is a New York Times Best Selling Author and CEO of
premiere global outsourcing company, 123Employee. The company employs
hundreds of young bright individuals on three continents. His
International event, Beyond Marketing Live! inspires entrepreneurs to
build & grow their business with revolutionary new theories and
systems allowing them to design the business and personal lifestyle of
their dreams.
